In 2020, vinyl LP sales grew 98.5% at mass merchants. Mass merchants, such as Target and Walmart, were the third-largest seller of vinyl LPs in 2021, with 6.17 million sold (up 61.8% compared to 3.81 million in 2020). Non-traditional sellers, as defined by MRC Data, include internet-based retailers like Amazon, mail order and direct-to-consumer sales like an artist’s web store.
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There were 13.4 million vinyl LPs sold in 2021 through the non-traditional sector of the marketplace (up 19.1% compared to the 11.24 million sold via non-traditional sellers in 2020). Indie stores continued to profit in the vinyl space from Record Store Day promotions – including two RSD drops in 2021 and RSD Black Friday, along with many indie store-exclusive vinyl releases. INDIES RULE THE VINYL WORLD: Of the 41.72 million total vinyl album sales in 2021, 19.78 million came from the independent retail sector - up 80.8% compared to 2020’s haul of 10.94 million. After that, cassettes took hold until the early 1990s, when the CD format blossomed and remained king until 2021. Vinyl was the dominant format for album purchases in the U.S. Strikingly, CD album sales posted a yearly gain for the first time since 2004, when CD sales increased 4.6% to 665.5 million (from 636.5 million in 2003).ĭigital album sales were the third-most popular format in 2021 for album purchases, and the segment fell 23.9% in 2021 to 26.19 million (down from 34.42 million in 2020). In 2021, 40.59 million CD albums were sold (up 1.1% from 40.16 million in 2020), making it the second-most popular format among consumers who purchased albums. Also in 2021, Vinyl LP sales saw their single-largest sales week of the MRC Data era, when 2.11 million vinyl albums were sold in the week ending Dec. 2021 marked the 16th consecutive year vinyl album sales grew, and the largest year for vinyl album sales since MRC Data began tracking sales in 1991. VINYL VOLUME TURNED UP: 41.72 million vinyl albums were sold in the U.S.
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vinyl albums outsold CD albums for the year – and vinyl is now the leading format for album purchases overall in America.
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In addition, for the first time since MRC Data began tracking music sales in 1991, U.S. Album Sales: How She, Drake, BTS & More Dominate Music Taylor Swift Accounts for 1 of Every 50 U.S.